Beginning on October 18, 2007, nine conferences on the revolutionary Solution Method will be held at universities across the country for health professionals who are seeking an alternative to gastric surgery and calorie counting for their obese clients. Joy is not optional. It's essential for weight loss. Through The Solution, a novel method that is backed by scientific research and developed at the University of California, San Francisco, overweight clients learn the skills to experience bursts of feel-good neurotransmitters throughout the day that reduce their cravings for food. The chemical shift that produces joy turns off the drive for comfort eating and prompts weight loss. When used over time, the skills retrain the brain for lasting changes. Learning and teaching these skills will be the focus of a nationwide series of conferences to launch in San Diego in October.
Another magic bullet that, in 5 or 10 years, will prove not to work any better than any other solution they've come up with so far. It might work, if fat people got fat by overeating. But we know that isn't so for the majority. They talk about food as a "fix" (can we say shades of addiction here?) and forgetting about food when you're happy. *head desk*
FWIW, I see desperation here. Dieting isn't working to get and keep people thin, WLS isn't working to get and keep people thin, so they have to come up with something else. Oh! Let's try JOY, that's got to work this time. And underneath it all, lies the assumption that fat people got fat because we can't stop stuffing our faces, not that fat is just one of nature's many body shapes. We're all gluttons because we're so stressed that we just have to reach for food to console ourselves.