Nickelodeon goes dark for kids' health

Found at Red No. 3. Yep, they are so concerned about kids' health and all the tv they watch that they are going dark from noon to 3 pm on the fourth annual Worldwide Day of Play, Sept. 29th. A whole 3 hours! One day out of 365. Impressive!
Now, if they were really concerned about kids' health and too much television, they would go dark every weekday from 3 pm until 7 pm (like our house was when I was a kid) and at least half of the day on Saturday and Sunday (I really don't see that happening). That way, kids would have time to do homework, chores, play, and eat dinner before watching Nick, since parents obviously don't have any control over what their kids do (sarcasm off).
I remember when I was a kid, our television did not come on until after supper was over (I didn't get to watch until after the supper dishes were done). Weekends, no tv until the house was cleaned and laundry was done (both my parents worked and the two of us kids were expected to help out). Granted, this was back in the 60's and 70's and you had a whole 4 channels to choose from, but still..........
TV has never really interested me, I was always into books and reading as many as I could get my hands on (best escape ever created). I played outside as a kid (was a tomboy to the max, climbing trees, fishing, bicycling, swimming, roller skating), but we lived in a small town and back then, there weren't the worries of child abductions that there are today. I had a paper route (and my parents did not drive me around to deliver them, I rode my bike all year round, even in Illinois winters, unless there had been an ice storm and it was too dangerous to go on my bike). Ah, the good old days, I sorta kinda maybe miss them.............