Friday, August 13, 2010

Roaman's latest catalog has 2 pages of FAIL!

I got Roaman's latest catalog in the mail today, the one that expires 10/1/10. There is a section in it for plus+ size living presented by Brylane Home. Now that's all well and good. There's a lot of good stuff in there - chairs that will support up to 500 lbs, wider hangers for clothing, fanny packs that fit up 72" waists - you get the idea. I don't have a problem with any of that. It's a good idea, and I can deal with that and might even order some of the stuff one of these days, if I have a need for any of it. What chaps my ass though, are the two pages devoted to kitchen items from Biggest Loser (yeah, the TV program that hates fat people and wants to do away with us). WTF is up with that, Roaman's! I mean, really. You're marketing plus-size clothing to fat women and you have the unmitigated gall to throw in diet apparatus from Biggest Loser in your clothing catalog? Ya know, as much as I like your denim boot cut leggings, I can get them at Woman Within, in the same colors and same sizes, for the same fucking price, and not have to deal with looking at shit merchandise from Biggest Loser, a show that hates fat people and wants to make us disappear, and treats us like shit.
I'm seriously considering not buying from you anymore.

ETA: I went to Roaman's website and found their Contact Us form. I contacted them all right. Below is a copy of what I had to say to them on their contact form:

I received a catalog from you, expiration date of 10/1/10, with a section of plus size living presented by Brylane Home. I don't have a problem with that. The problem I have is with the 2 pages of products that are The Biggest Loser (TM) branded items.
I don't watch that show because of the way they treat fat people - the disrespect, the unsafe dietary practices, and the over-exercising that they recommend for weight loss, all of which are unsustainable in the long run and can do damage to one's body, not to mention to one's mental and emotional health. This is a program that hates fat people, wants us to disappear, and you're putting their products in your catalog of clothing for fat women (and yes, I identify as a fat woman, I'm not "plus size" or any other euphemism, I'm fat, it's a descriptive word, not a pejorative word). That is so many kinds of wrong, I can't even begin to list them all.
I buy all of my boot cut leggings from you because I like the quality, the fit, and the price. But, since you are going to have The Biggest Loser (TM) merchandise in your catalog, I'll have to find those leggings elsewhere. I refuse to patronize a retailer who has so little regard for its target demographic.

I'll update this if I hear anything back from Roaman's.


  1. I'd seen something online recently I was considering buying from Roamans. But instead of buying it, I'm going to write them and tell them why I won't be giving them my money.

  2. Good idea, I think I'll do the same.

  3. I had to laugh when I read this - definitely ironic that they would put kitchen stuff from "Biggest loser" alongside the Plus Size living. Seems like there's a not too subtle message intended. I'm interested to hear if you get any feedback from your "contact us" missive.


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